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Hashtag Campaign Infographic
One of the first viral Twitter campaigns that ignited women on the Internet erupted in a reaction to condemnation of NFL star Ray Rice's then fiancée Janelle Rice asking why she would stay in an abusive relationship. The "WhyIStayed #WhyILeft phenomenon revealed, for the first time, masses of women came forward with their stories. It was a precursor to the #metoo movement. We wanted to capture their stories and visualize what they said in order to educate the public about this difficult issue. We analyzed 225K rows of data and chose the medium of an infographic to illustrate the leading reasons why women stay in abusive relationships.