Team

For over 30 years, Susan has spent her career in and around technology and innovation. Always a believer that technology can create a better world, she invests her time and energy in helping organizations recognize the game-changing opportunities presented by the systemic shifts in computing and sociological change.

From studying computer science, to the early days of the UNIX wars, to the blockbuster market for IT services, to the advent of the commercial Internet in the late 90s, Susan has always seen technology advancing a new way to work—a new way to connect and improve the world in which we live. She has been a serial entrepreneur identifying trends early and seizing first-mover advantage to create businesses that fill a new niche. Her businesses have ranged from traditional consulting advisory; in-depth research and analysis firms; large-scale communities of interest; redefining how advisory, project work, and leadership development is handled in the networked 21st century; to a social impact startup focused on applying data-driven solutions to domestic violence.

A true pioneer of the second generation enterprise social web movement, Susan has been one of the leading voices to inspire large companies to explore new organizational methods for collaborating socially. Susan is the founder of Change Agents Worldwide, an organization dedicated to changing the world of work. She also founded The 2.0 Adoption Council which was one of the first communities established to help early adopters introduce social collaboration concepts and technologies to their Global 2000 organizations.

Named as one of Fast Company’s “Most Influential Women in Technology,” Susan’s insights have been featured in industry research, as well as mainstream media such as The New York Times, Businessweek, The Wall Street Journal, and CNBC. Her interest in disruptive applications of technology furthered Susan’s interest in making a difference in areas that impact vulnerable communities. Susan participates on nonprofit, academic, and film festival boards. She writes regularly on various platforms and supports female filmmakers as a producer. You can find Susan on LinkedIn, and Twitter.

I’ve had the good fortune to collaborate with Susan Scrupski in a wide range of creative and strategic endeavors. Recently, the planets aligned and presented the opportunity to work together again—amplifying voices of people out to change the world.

Writing to engage, inform, and entertain humans has been my beat since undergraduate days, when I wrote stories and served as editor of Voodoo, the MIT monthly humor magazine.

I learned the ropes by creating advertising—mostly for tech accounts—at ad agency gigs, including Creative Director for Ketchum’s San Francisco technology shop. Working on all those startup businesses was contagious, so I co-founded the Patterson & Glen agency with a college friend. We rode the video game wave into a quick acquisition by Madison Avenue agency DMB&B, and suddenly I was working for “the man.”

I soon returned to entrepreneurial life, starting KPA Advertising in Silicon Valley, later adding an office in Santa Monica. Our clients included Kao, TRW, Lucasfilm Games, Pioneer, Xerox, many startups, and CMP Publications—which is where I first met Susan. We were placing a lot of ads in CMP’s Computer Systems News, where Susan was heading up marketing. Apparently she liked our our work, because we were soon invited to join their agency roster.

When the Internet arrived, I saw an opportunity for a new agency model—web design and marketing. The AdScience team created and marketed an innovative product of our own. Forrester Research described our ‘wikis on workflow’ software as “moving the goalposts for business process management vendors,” and Gartner named us a “cool vendor in the high performance workspace.” Cool, but creative is more my game, so happy to be back in my wheelhouse.