drive-to-035

why 3.5% MATTERS

3.5% participation is the tipping point for change

“There weren’t any campaigns that had failed after they had achieved 3.5% participation during a peak event,” says Harvard political scientist Erica Chenoweth, summarizing their research into the level of the population actively participating in nonviolent protests to ensure serious political change.

Chenoweth calls the phenomenon the 3.5% rule.

Drive to 3.5’s mission is to amplify the impact of climate activists in triggering the 3.5% rule to force governments, industry, and individuals to address the existential global warming crisis.